Guang dong Galanz Enterprise Group Co., LTD is a globalized home electrical appliance manufacturer mainly specializing in microwave oven and air-conditioner with various small home appliances as its affiliating industry at the mean time. It has a total area of 600,000 square meters and 13,000 employees, among which above 28% owns college diploma or above. Since it engaged in microwave oven industry in 1993, it has been experiencing stable increase in economic efficiency yearly with RMB 5.8 billion sales amount in 2000 and RMB 6.8 billion in 2001 and has been promoted as " China Top 100 tax payer among foreign-funded enterprises"
Galanz, originating from its former feather&wool manufacturing, began to manufacture 1000 microwave ovens as pilot run in 1993 and rapidly become a giant in world microwave oven industry within few years. With constant increase in enterprise scale and stable boost in enterprise power, it successfully launched a super-giant microwave oven production base with an annual production capacity of 12 million in 1999 and has maintained the top first in domestic market share for seven years continuously since 1995 with 25.15% market share, 34.5% in 1996, 47.6% in 1997, 61.43% in 1998, 67.1% in 1999, 76% in 2000 and 70% in 2001. Galanz has created one famous brand in China home electrical appliance market through its own effort and has been introduced into the first "China Top Brand" in 2001 with over RMB 10.1 billion intangible assets in early 2000 assessed by authorized institution. Its leading advantage makes it dominate the total microwave oven market and its incredible rapid development orbit is called as "Galanz Phenomenon" and "Galanz Mode" by economists.
Besides being the leader in domestic microwave oven market, Galanz has also succeeded in the international market in few years. It's microwave oven has rapidly dispersed into over 100 countries and territories in Europe, America, Asia, Africa and Oceania after it obtaining ISO 9001 and quality qualifications of America, Germany, Norway, South Africa and European Community and thus elevated its global reputation annually. It now has covers 35% market share in the global market, among which it shares 40% in Europe market, 60% in South America, 70% in Africa and 60% in South-East Asia market. At the same time, Galanz's export volume also mounts remarkably in proportion to its international market share increasing rate, which amounted to USD 110 million in 1999, USD150 million in 2000 and USD 200 million in 2001. And it became one of the two giants of home electrical appliance exporter in China in 1999.
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